DC CENTRAL KITCHEN: Since their launch with Papilia just three short months ago, DC Central Kitchen has transformed their donor communications and fundraising efforts. Their results to date include:
For nineteen years, DC Central Kitchen has been “Feeding the Soul of the City” by recovering unused food, providing free, nutritious meals to shelters and other local social service agencies, training unemployed men and women in the food service industry, and offering hope through empowerment. DC Central Kitchen uses the existing ingredients of our society to strengthen bodies, empower minds, and build communities. Their foray into the world of online fundraising began just a few years ago with the introduction of email marketing via sporadic newsletters and appeals. It slowly evolved into a more sophisticated operation in 2006 with the establishment of a communications calendar including newsletter updates regarding their program participants as well as semi-annual appeals. However, something was missing. They weren’t really following up on who was reading the stories, which donors were clicking through, and ultimately tying that back to financial results. Brian MacNair, Director of Development and Communications, came across Papilia at a tradeshow earlier this year and was struck by the concept of donor-centered fundraising. “I love the fact that Papilia was built from the ground up to enable donors to tell us what they want to hear about and to provide feedback.” Brian and his team are using that information to provide their donors with customized messages. And the results are showing. Not only have they achieved a 700% return on investment* in the first two months, they’re recent Thanksgiving appeal generated $10,000 in online donations, equivalent to their entire online donations in 2006! What’s next for DC Central Kitchen? They’re leveraging the Papilia Online Tax Receipts Mailer to not only provide a convenient service for their donors, but are looking forward to growing their email list and expanding their online donor communications program in 2008. *Return on Investment is calculated as follows:
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