LORI’S TOP TEN TIPS FOR IMPROVING DONOR RELATIONSHIPS

1. Speak with one voice throughout all initiatives
2. Integrate communication plans
3. Key Ratio – 2 news : 1 appeal
4. Put email capture on all initiatives, especially your home page
5. Make it easier on your staff
6. Make it meaningful to your staff
7. Test! Find out what donors respond to
8. Baseline & Set Goals: Retention Today vs. Tomorrow
9. Measure: Is this worth our time?
10. Consolidate your data